Brand Governance Policy Development

Brand governance encompasses all brand-building and management activities that help businesses establish an appropriate brand architecture. With their expertise, Hoang Anh’s specialists provide strategic guidance when your business seeks to extend its brand, undertake a merger or pursue mergers and acquisitions (M&A).

When Do You Need a Brand Governance Policy?

• When your group or corporation has multiple subsidiaries.

• When a new corporate group is formed from several member companies.

• When your business expands into new sectors, industries or product categories.

• When your business owns multiple brands that do not support one another or even negatively affect each other.

Hoang Anh’s Brand Governance Consulting Services Include:

• Researching and assessing your company’s brand portfolio.

• Evaluating opportunities for brand extension within and beyond existing product categories.

• Advising on an effective, sustainable brand architecture strategy.

• Developing policies and rules for brand management and use.

• Editing and designing the Brand Governance Manual.